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The Mechanical Man by the Dept. of Labor, Texas Centennial, 1936

From BlackGate - August 1, 2018

In my last column I talked about the hugely exciting and popular Sinclair Oil robot dinosaur exhibit at the 1933 Chicago Century of Progress Exposition. As an aside I mentioned that the exhibit traveled to the Texas Centennial Exposition in 1936.

Few people remember that the Texas Exposition had another robot exhibit. This one was quite a contrast. What would qualify if you wanted to imagine the most boring robot exhibit ever devised? C’mon, you might say, a boring robot exhibit is an oxymoron. Not for the government. They rose to the challenge. The U.S. Department of Labor choose to build a talking robot to justify machines taking away jobs from people. In the middle of the Depression. Triumph! Let’s go, gang! The sarsaparilla’s on me!


Chicago’s huge success spawned a spate of regional fairs, the largest held in San Diego, Cleveland, and Dallas. Fair Park, just east of downtown Dallas, already was the site of the Texas State Fair and the recently completed Cotton Bowl. Even so, it was completely modernized in Art Deco style for the Centennial.

Texas Centennial Exposition, 1936, Federal Building

Fifty buildings, many of which remain standing today, were built for the Expo at a cost of $25 million, a huge sum, as much as the Empire State Building required. The Federal Building, with its soaring tower, is still used as administrative offices for the State Fair

The mechanical man had been manufactured in Pittsburgh, crammed full of 500 gadgets that enabled him to talk and move through a four-minute speech.

Baltimore Evening Sun, 1936-05-14

Newspaper articles gushingly reprinted factoids about the robot as given out by the Labor Department. You are witnessing the birth of the boring Powerpoint presentation.

The man’s eyes light up as he starts to speak. His lips move. …

After a gesture of greeting to his audience, he turns his head, points to the exhibit on the right and explains that revolving device which shows machines of great capacity.

To his left, he explains with another oratorical detail, is a second revolving machine – showing what the machine has done to take the drudgery out of office, factory, and home; to provide cheap and rapid communication; to spread knowledge; to provide more efficiency in business; even to safeguard the public from being killed by trains.

The synchronization is all done by a recording device, a cylinder like a thick pancake on which one little indentation starts the whole mechanism moving.

The mechanical man had his own stage over to one side of the exhibit floor, where you can see the lighted exhibit on each side he refers to in his speech, delivered every fifteen minutes all day long.

Mechanical Man exhibit in Federal Building, 1936

Verne A. Zimmer, from the division of labor standards, wrote the spiel, delivered in neutral tones carefully neither southern nor western in accent. Zimmer just as meticulously removed all arrogance out of the words, a public apologia to all those who felt they had been made technologically obsolete.

As you see, I am a mechanical man, built by human hands to represent or typify the modern machine of industry.

Many dislike me. They say I do the work formerly done by human beings. People often point to me as the cause of unemployment – technological unemployment, they call it – because I am a creature of science or technology.

It is true that I, the machine, have taken the place of hand workers in some employments. Over here are some pictures that show why I am often feared. I admit for a period of time in each instance my appearance on the scene temporarily took away the jobs of human beings – many thousands of them, in fact.

But in spite of that evidence I am and can be a real benefactor to mankind. In almost every case where I appeared in industry I actually created more jobs and provided more employment for men and women.

1936-08-06, Whitewright [TX] Sun

(Two more mechanical men to hunt down!)

Somebody in Washington thought the mechanical man – one of the few never to be gifted with a nickname – was a hit big enough to take on the road. He shows up through 1940, at least, making an appearance at the American Negro Exposition in Chicago, billed by the city’s African-American newspaper, the Chicago Defender, as the “first real Negro World’s Fair in history.” A publicity show with the caption, “the American Negro Exposition, being held in Chicago’s Coliseum, is a regular World’s Fair for the people of the Negro race, who have crowded the large halls with exhibits on religion, music, sports, science, industry, art, and the stage. Maudelle Bousfield, of Chicago, and Samuel Evans are shown viewing the mechanical man exhibit in the science department,” confirms the showing.

Mechanical Man Exhibit at the American Negro Exposition, 1940

No records appear to document his travels after Chicago. He probably was donated to a metal scrap drive in a show of patriotic duty when the war started. Verne A. Zimmer stayed a major Washington name throughout the war as the Director of Division of Labor Standards until a heart attack killed him in 1946 at the age of 60. I’m retroactively naming the mechanical man Verne in his honor.

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